Monthly Archives: October 2012

A Stimulating Conversation With Nataly Kelly and Jost Zetzsche

I have just finished reading Found in Translation, the new book  which has just come out by Nataly and Jost, and is already lined up for a third printing!  I heartily recommend it to anyone interested in the T&I sector. Having worked in the industry for so many years and always striving to keep up with new developments, I now realize that until I read the book, I only had a miniscule idea of all the ways our profession affects global events ranging from personal issues,  to business, to governmental affairs and everything in between. It is a “must read”, a very enjoyable read and it will broaden your horizons and allow you to speak authoritatively to promote what we do. Read on to learn what we discussed:

1. What new fields do you see opening up for our profession with the advent of the digital age? Have you noticed any type of interpreting that has become obsolete over the years?

NK: The digital age is helping the fields of translation and interpreting both evolve, although it’s also making things more complex. For the last few years, I’ve been interested in real-time online translation, which is somewhat of a hybrid between interpreting and translation. It occurs in real time, but is in written form.

Market data from Common Sense Advisory indicates that all types of interpreting are growing, but especially on-site interpreting. There is always a lot of buzz about video and telephone interpreting, but they are not growing as swiftly as one might expect. On-site interpreting has not become obsolete. Quite the contrary – it’s one of the fastest-growing services in the market.

As for types of interpreting that may become obsolete, some people believe that consecutive interpreting eventually will, since simultaneous is so much faster, even though some studies show that the quality of simultaneous is often inferior to, mostly due to the speed.  Most of our studies show that when it comes to language services, speed trumps everything else for most applications and settings.

2. What is on your “wish list” for technological advances/devices for the profession?  How close are we to any of them?

JZ: In general I think we’re on the right path with how translation technology is developing. For a long time we were stuck in the same old paradigms of translation memory and termbases, but in the last couple of years development has started to move in more interesting areas.

One area that I think is particularly interesting is a more intelligent analysis of the data in databases such as translation memories. This results in many more possible matches, also called subsegment matching. The other area that I expect great things from is a close integration of machine translation into the more traditional technology. I don’t mean the typical “pretranslation” by machine translation that is post-edited by a translator, but processes by which the data that the translator has collected can “communicate” with external machine translation data to achieve more helpful results.

On the project management side of operations, I think we will see more efficient models to allow for direct contact between the translation buyer and the translator. This in turn will challenge LSPs, or language service providers, to find creative ways to bring added value to the table.

3. How can we bring together language associations  around the world to help their members leapfrog the learning curve in those places where the profession is very young or has not developed significantly?

JZ: This is an interesting question. First, we can learn what went wrong when translation technology initially entered the market 15 or 20 years ago. It was a painful experience to convince all the different stakeholders—translation buyers, language service providers, translators, and educators—of the value of those technologies. Those stakeholders who adopted the technology at the beginning—primarily translation buyers and larger language service providers—found that their needs were naturally accommodated more in the ensuing development process.

How could clearer communication have made this process go more smoothly? That’s an essential question to answer and then apply so we can do a better job at introducing new technology and helping other industries get over similar humps (for instance, perhaps some of the more technology-skeptical interpreters could learn from the translators’ experience).

Our profession is actually still underdeveloped in some ways in the U.S., where many members of the translation and interpreting industries have a non-industry-specific educational background. Many places in Europe and South America are ahead of game. I believe our emphasis should be on more accessible tertiary education in the U.S. that prepares for the actual work in the real world.

Associations can play an important role in helping to build and promote such programs.

4. After reading your book and the successful instances of translation crowdsourcing for well-known publications such as The Economist, do you think it can  spread to traditional sources of income for translators?

NK:  Crowdsourced translation has been a source of income for freelancers and agencies for many years now. Already, many companies pay for professional editing services and volunteer translator community management. It just isn’t a very big area, which is why so few people ever see those projects. We published a report that reviewed more than 100 different crowdsourced translation platforms, but many of those were not with name-recognizable companies. Many start-ups in the high-tech space use this method.

However, it’s important to remember that crowdsourced translation is not free. Also, saving money is not the primary motivation for using this model. Many high-tech companies do this just because their online communities begin to request it. In some cases, their users simply begin translating content without them even asking to do so. As a result, some of this activity springs up without the company’s permission or even their awareness at first, as it did in the case of the Economist.

5. Have you noticed any pronounced differences in work categories between the U.S. and other parts of the world , for interpreters and translators?

JZ:  In many parts of the world outside the U.S., translators and interpreters have a stronger standing because they are seen as “real” professions. In the U.S., with its generally low level of language learning, anyone with a smattering of any second language is perceived as capable of engaging in translation and interpretation. We hope that our book can serve to change that.

6. How can we increase the number of potential interpreters in the feeder, in view of the large number of retiring baby-boomer interpreters around the world?

NK:  Some educational programs for interpreters report to me that their graduates cannot find work. Other sources are telling me that there is a shortage of interpreters. Much of it depends on geography, setting, and language combinations.

For example, the U.S. has a shortage of interpreters for languages of national security. Locations that receive large refugee populations also typically struggle to find enough medical, community, and court interpreters for new arrivals. The challenge is not unique to the U.S., of course. Countries around the world face similar challenges.

The fastest way to attract more young people to the field is to improve remuneration, but that alone is not enough. The profession as a whole needs to become more developed and mature. Education and training programs are lacking for many areas of the field, especially in the United States, but we’re seeing more and more emerge each year.

7. From your experience, what advice would you give to those considering becoming interpreters and translators, who want to make it to the top as quickly as possible?

NK & JZ:  We can answer this one in unison – don’t be afraid of technology!  It really is your friend.  Technology, training, and passion for languages are really the three key ingredients for success.

Readers, please join the conversation and tell us if you have read the book and what you think of it.  We would love to share your experience!

In addition, take note to login to, on Tuesday, Oct. 23 at 12:00 (PST), 15:00 (EDT), when our colleague, Barry Olsen, will be interviewing Nataly Kelly from Irvine Auditorium at MIIS.

Deepak Chopra on Skepticism

Intellectual and very reasonable explanation of the fallacies that accompany blind skepticism. Read on at:

and follow with a great sequel at

The Language of Yoga: Love

Yoga helps us to naturally create a pause in our life before we react to the ever growing stimuli that bombard us. It gradually changes our perception permanently and for the better, allowing us to align our actions with the positive, creating lifetime habits that will cause us to evolve as the universe intends.
Read the Article at HuffingtonPost

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